I partnered with Brand Together LLC and Frustrated Developer to create a custom Shopify theme for PBV’s new ecommerce venture. The theme was optimized for direct-to-consumer beverage sales with CRO and UX best practices built in to every step.
The goal was to mimic a “real world” experience of shopping at a bodega in the web application. I used their existing branding to create a neumorphic design that was compliant with ADA best practices.
I selected a neumorphic style to give the impression of interacting with a real world interface, instead of a screen. The soft, molded plastic look primes the user’s motor skills and the visual feedback mimics tactile feedback you would experience using a physical interface.
I added components that kept you in the “aisle” (product list) rather than forcing you onto a product page to add items to your cart. I also created components that provided immediate visual feedback when you added an item to your cart that mimicked looking into your cart.
I added a gamification component that encouraged shoppers to add enough to their basket to unlock free shipping. The tracker component then shifts to a checkout button to draw attention, promote the free shipping offer, and prompt the visitor to check out.
This was designed mobile first to focus on usability for all device types, reflecting the growing trend for consumer shopping.