Green Marketing

TLDR; Green marketing is just how businesses talk about their eco-friendly or ethical practices and products. So if your website mentions offsetting carbon emissions, that’s green marketing. If you add a tag to your shirt saying that it’s made from at least 30% recycled materials, then that green marketing. Fair Trade logo on coffee? That’s green marketing.

Of course, there’s a right way and a wrong way to market green or sustainable features, going beyond just the basics avoiding greenwashing. That’s why it’s important to test and experiment with green messaging.

What is Green Marketing?

What’s green marketing? A HUGE opportunity for smaller businesses! If you can get green marketing right there’s a huge business opportunity that companies like Pact are using to establish themselves BEFORE big businesses crowd the space.

Green Marketing: Why It Matters

Marketers get a bad rap, trying to sell things people don’t really need. But what about green marketing? Actually important? Or just more capitalism masquerading as altruism?

Is Green Marketing Possible WITHOUT Greenwashing?

Where’s the line between green marketing and greenwashing (and the backlash that comes with it!)? In this video, I’ll talk about what triggers accusations of greenwashing. Then we’ll dive into how companies can market their sustainability efforts with honesty and integrity.
It turns out you don’t have to be perfect to market your sustainability efforts!

Honesty is MORE Important than Perfection for Marketing Green Products

Avoiding the *shudder* dreaded accusation of greenwashing when talking about green(er) products? These are some examples from the world of “better but not perfect” greener packaging. It’s not perfect? Nope. Yet consumers are applauding the efforts without calling out greenwashing.

5 Way to Make Marketing More Authentic, Sustainable, And Promote More Satisfaction

From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Has marketing led to people feeling unsatisfied and not having enough in life? What actions can marketers take to create a world where people feel that they have enough, and they are enough? How can we re-imagine what marketing looks like and how it makes people feel?

She has given a lot of thought to how to guide clients through the most effective ways to talk to their audiences about their products and services.

Shelley Bainter, ServiceTrade


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