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Ready to ROCK Your Website?
From the minute I started creating this I got SO MUCH interest. Marketing is hard. For real. What’s more uncomfortable than feeling like you’re trying to sell to someone? We go into this weird, jargon-ie state where we spit out a mash of all the bad marketing we’ve heard. We’ve heard so much bad marketing that we’ve been tricked into thinking that that is what marketing is “supposed” to sound like.
I created these videos to help you catch when you slip into that jargon and fix it. This is based on hundreds of tests I’ve run and the 30, 75, and even 100% lifts in conversion rate I’ve gotten from these tests. Are you ready? This is going to be awesome!
VIDEO 1
Design Check In
Checklist:
- Fonts that match your brand's personality
- Noticeable font ratio
- Adequate, consistent spacing
- Custom(ized) photography
- Break the grid
- Brand personality
VIDEO 2
Copy Check In
Checklist:
- Readability in hemingwayapp.com
- Short blocks of text
- Talking about the visitor
- Is the headline clear with no other context?
VIDEO 3
Headline Check In
Checklist:
- Seriously though, is it about your visitor?
- It's aspirational (one goal up)
VIDEO 4
Optimizing Visitor Flow
Checklist:
- Visitor's path mapped out
- Visitor's conversion path is easy to follow
- Visitor's learning path is easy to follow
- The next step is THE most prominent visual element
- The visitor's visual path is clear and directed on every page
VIDEO 5
Is There UX Friction?
Checklist:
- Does functionality follow a common pattern?
- Is unusual functionality well explained?
