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Conversion Rate Optimization Program Set Up

In 13 weeks, create a high-value program that consistently produces meaningful wins.

Module One: Split Test Execution & Analytics

Goal: Execute & analyze test results

WEEK 1 OPTIMIZE + OTHER METHODS
WEEK 1 PRE-SELECTING SEGMENTS
WEEK 1 BEST PRACTICES & APPLICATIONS
WEEK 1 MONITORING

WEEK 2 GOOGLE TAG MANAGER
WEEK 2 GOOGLE ANALYTICS 4 CONCEPTS & STRUCTURE

WEEK 3 GOOGLE ANALYTICS 4 EXPLORATIONS
WEEK 3 DATA STUDIO
WEEK 3 R STUDIO

Module Two: Create A Landing Page

Goal: Create a landing page optimized & customized for your audience

WEEK 4 COPY

WEEK 5 PAGE STRUCTURE

WEEK 6 DESIGN

Module Three: Test Ideation

Goal: Create a list of strategic test concepts

WEEK 7 BEST PRACTICES

WEEK 8 FIND & USE OTHER UX AND CRO REPORTS
WEEK 5 USING SALES BEST PRACTICES
WEEK 5 BEHAVIORAL RESEARCH
WEEK 5 “WILD” THEORIES

Module Four: Low Traffic Testing

Goal: Execute & analyze user tests for optimizations & test concepts

WEEK 9 USER TESTING PART 1

WEEK 10 USER TESTING PART 2

WEEK 11 PREFERENCE TESTS
WEEK 11 COMPREHENSION TESTS
WEEK 11 TREE TESTS

Module Five: Program Management

Goal: Implement backlog & management process

WEEK 12 BACKLOG BUILDING & MANAGEMENT
WEEK 12 ITERATION
WEEK 12 HANDLING LOSING VARIATIONS
WEEK 12 TRACKING ROI

Week 13: Wrap Up