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Conversion Rate Optimization Program Set Up
In 13 weeks, create a high-value program that consistently produces meaningful wins.
Module One: Split Test Execution & Analytics
Goal: Execute & analyze test results
WEEK 1 OPTIMIZE + OTHER METHODS
WEEK 1 PRE-SELECTING SEGMENTS
WEEK 1 BEST PRACTICES & APPLICATIONS
WEEK 1 MONITORING
WEEK 2 GOOGLE TAG MANAGER
WEEK 2 GOOGLE ANALYTICS 4 CONCEPTS & STRUCTURE
WEEK 3 GOOGLE ANALYTICS 4 EXPLORATIONS
WEEK 3 DATA STUDIO
WEEK 3 R STUDIO
Module Two: Create A Landing Page
Goal: Create a landing page optimized & customized for your audience
WEEK 4 COPY
WEEK 5 PAGE STRUCTURE
WEEK 6 DESIGN
Module Three: Test Ideation
Goal: Create a list of strategic test concepts
WEEK 7 BEST PRACTICES
WEEK 8 FIND & USE OTHER UX AND CRO REPORTS
WEEK 5 USING SALES BEST PRACTICES
WEEK 5 BEHAVIORAL RESEARCH
WEEK 5 “WILD” THEORIES
Module Four: Low Traffic Testing
Goal: Execute & analyze user tests for optimizations & test concepts
WEEK 9 USER TESTING PART 1
WEEK 10 USER TESTING PART 2
WEEK 11 PREFERENCE TESTS
WEEK 11 COMPREHENSION TESTS
WEEK 11 TREE TESTS
Module Five: Program Management
Goal: Implement backlog & management process
WEEK 12 BACKLOG BUILDING & MANAGEMENT
WEEK 12 ITERATION
WEEK 12 HANDLING LOSING VARIATIONS
WEEK 12 TRACKING ROI
WEEK 12 ITERATION
WEEK 12 HANDLING LOSING VARIATIONS
WEEK 12 TRACKING ROI
