WEEK 1 OPTIMIZE + OTHER METHODSWEEK 1 PRE-SELECTING SEGMENTSWEEK 1 BEST PRACTICES & APPLICATIONSWEEK 1 MONITORING
WEEK 2 GOOGLE TAG MANAGERWEEK 2 GOOGLE ANALYTICS 4 CONCEPTS & STRUCTURE
WEEK 3 GOOGLE ANALYTICS 4 EXPLORATIONSWEEK 3 DATA STUDIOWEEK 3 R STUDIO
WEEK 4 COPY
WEEK 5 PAGE STRUCTURE
WEEK 6 DESIGN
WEEK 7 BEST PRACTICES
WEEK 8 FIND & USE OTHER UX AND CRO REPORTSWEEK 5 USING SALES BEST PRACTICESWEEK 5 BEHAVIORAL RESEARCHWEEK 5 “WILD” THEORIES
WEEK 9 USER TESTING PART 1
WEEK 10 USER TESTING PART 2
WEEK 11 PREFERENCE TESTSWEEK 11 COMPREHENSION TESTSWEEK 11 TREE TESTS