I was thrilled to be asked to speak at Micro Conf…and to give my FAVORITE talk ever: “CRO: The Art & Science of Guiding the Drunk. Christian Genco caught the video below PLUS put together amazing notes.

What The Heck Is CRO & Why Should I Care?
Wondering where to start with conversion rate optimization? Start here! This dispels some of the common misunderstandings around what CRO is.