Most people put important information from the banner at the top of the website.Purchase incentives like“free shipping” or“20% off”. People miss this information in the banner when it’s only at the very top of the website because we’ve seen so many irrelevant ads in this location that we unconsciously filter out information in this location now. It’s called“banner blindness.”
The information from the banner should be included in other places within thevisitor’s conversion flow, so the visitor won’t skip over it. When more visitors actually see information like“10% off your first order”, they’ll be more likely to take advantage of it, increasing your conversion rate.