Conversion rate optimization
High and Low Traffic Testing
Create intuitive new SaaS products
Take new products to market
Attract investors to cutting edge technology
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I’m working with Access79 to rework their customer experience from website visit through to receiving the product.
I audited their customer experience then helped them design and build a new experience. The new experience involved multiple personas, a personalize recommendation engine, and multiple paths depending on the type of service the shopper was looking for.
I’m working with Clincierge on their marketing. We started with reworking the website to improve messaging, design, and branding. They wanted something light and modern but stuck to their existing colors and logo.
The new website highlights their Patient Logistics Coordinators to convey the white-glove, personal service that they provide.
I worked with Fathom AI on their go to market strategy and execution.
This is our final version of their branding guide. They needed to strike a balance between two very different influences. They needed to be ‘sporty’, ‘driven’, and ‘focused’ while at the same time being ‘nurturing’ and ‘sage’. They also needed to keep the current logo, font, and a gold in their colors.