I was thrilled to be asked to speak at Micro...
Watch my talk >Behavioral research
Menu
Higher Engagement,
Higher Conversion
Through marketing and design optimized
for your audience
Higher Engagement,
Higher Conversion
Through marketing and design optimized for your audience.
Conversion Rate
Optimization
User Experience
Design
Marketing
You're Competing for Consumer Attention
Companies are spending millions to create advertising people actually want to interact with.
Data Analysis
Ad testing
Market Research
Design Testing
Becky brings a fresh perspective, concise and pithy copywriting, and a deep understanding of the user experience. She has been a tremendous help in both simplifying and clarifying our website messaging to boost conversions.
Gina Brady, Mi-Corporation
Engage and Convert with CRO and UX
Win customers with marketing and design that's optimized and targeted. Using the tools available to the big spenders.
Data Analysis
High and Low Traffic Testing
Behavioral Economics
Succeed When Your Product and Message Resonate
I've successfully applied cognitive psychology and data analysis for companies to:
Create intuitive new SaaS products
Take new products to market
Increase sales
Attract investors to cutting edge technology
Don't just design. Convert.
Let's talk about growing your business.
Recent Projects
Clincierge
I’m working with Clincierge on design and marketing. We started with redesigning the website to improve messaging, design, and branding. They wanted something light and modern but stayed true to their existing primary colors and logo.
I focus primarily on imagery using pictures of their staff and of patients. To give it a modern touch, I kept the design flat and used geometric graphic elements to break the border between images and graphic elements. I used plenty of clean white space and a strong grid that was broken cleanly and intentionally to add visual interest.
The new website highlights their Patient Logistics Coordinators to convey the white-glove, personal service that they provide and patient-centric approach.
We also created branding assets for them that followed the guides set in the website design. With those foundational pieces, I helped them grow their marketing through both paid and owned media channels.
Access79
I worked with Access79 to redesign their customer experience from website visit through to receiving the product.
I audited their customer experience then helped them design and build a new experience and analytics. The new experience involved multiple personas, a personalized recommendation engine, and multiple paths depending on the type of service the shopper was looking for.
Mi-Corporation
Mi-Corporation asked me to work with them on growing their lead generation for 2020. We implemented a multi-channel account-based marketing program to target and nurture key decision makers.
I also worked with them to create and formalize messaging and design guidelines while giving their existing brand a light refresh to better portray their brand’s persona.
Booksprout
I worked with Booksprout to completely redesign their application and website. This is a design and layout concept a user dashboard.
I did extensive research for both user sets, created wireframe prototypes, executed user testing, and refined.
DataLucent
DataLucent asked me for a fast turn around on an investor-targeted website for a revolutionary and complex product.
I captured the founders’ focus on consumer-empowerment, their modern approach, and their experience through copy and a clean, bold design.
Tranzact
Tranzact is a direct-to-consumer company reaching millions of people every year.
I worked with them extensively to overhaul their websites, implement iterative testing and optimization, analyze their full customer experience, and create a retention-focused on boarding process.
Fathom AI
I worked with Fathom AI on their go to market strategy and execution.
This is our final version of their branding guide. They needed to strike a balance between two very different influences. They needed to be ‘sporty’, ‘driven’, and ‘focused’ while at the same time being ‘nurturing’ and ‘sage’. They also needed to keep the current logo, font, and a gold in their colors.
Ipreo
I worked extensively with Ipreo on three mobile applications. I lead user research, focusing on a different persona than their desktop application. I assisted with design, execution, analysis, and refinement.
Learn More About CRO
Talk: Zen and the Art of Website Optimization
Building a successful business website isn’t just about slick design,...
Watch my talk >CONTACT
Let's talk conversion
