Higher Engagement,
Higher Conversion

Through marketing and design optimized
for your audience

Higher Engagement,
Higher Conversion

Through marketing and design optimized for your audience.

Conversion Rate
User Experience

You're Competing for Consumer Attention

Companies are spending millions to create advertising people actually want to interact with.

Behavioral research

Data Analysis

Ad testing

Market Research

A-B test

Design Testing

Becky brings a fresh perspective, concise and pithy copywriting, and a deep understanding of the user experience. She has been a tremendous help in both simplifying and clarifying our website messaging to boost conversions.

Gina Brady, Mi-Corporation

Engage and Convert with CRO and UX

Win customers with marketing and design that's optimized and targeted. Using the tools available to the big spenders.

Data Analysis

A-B test

High and Low Traffic Testing

Behavioral Economics

Succeed When Your Product and Message Resonate

I've successfully applied cognitive psychology and data analysis for companies to:

Create intuitive new SaaS products

Take new products to market

Increase sales

Attract investors to cutting edge technology

Don't just design. Convert.
Let's talk about growing your business.

Don't just design. Convert.

Let’s talk about growing your business.

Recent Projects


I’m working with Access79 to rework their customer experience from website visit through to receiving the product.

I audited their customer experience then helped them design and build a new experience. The new experience involved multiple personas, a personalize recommendation engine, and multiple paths depending on the type of service the shopper was looking for.


I’m working with Clincierge on their marketing. We started with reworking the website to improve messaging, design, and branding. They wanted something light and modern but stuck to their existing colors and logo.

The new website highlights their Patient Logistics Coordinators to convey the white-glove, personal service that they provide.


I worked with Booksprout to completely redesign their application and website. This is a design and layout concept a user dashboard.

 I did extensive research for both user sets, created wireframe prototypes, executed user testing, and refined.


DataLucent asked me for a fast turn around on an investor-targeted website for a revolutionary and complex product.

I captured the founders’ focus on consumer-empowerment, their modern approach, and their experience through copy and a clean, bold design. 


Tranzact is a direct-to-consumer company reaching millions of people every year.

I worked with them extensively to overhaul their websites, implement iterative testing and optimization, analyze their full customer experience, and create a retention-focused on boarding process.

Fathom AI

I worked with Fathom AI on their go to market strategy and execution. 

This is our final version of their branding guide. They needed to strike a balance between two very different influences. They needed to be ‘sporty’, ‘driven’, and ‘focused’ while at the same time being ‘nurturing’ and ‘sage’. They also needed to keep the current logo, font, and a gold in their colors.


I worked extensively with Ipreo on three mobile applications. I lead user research, focusing on a different persona than their desktop application. I assisted with design, execution, analysis, and refinement.


Let's talk conversion