I was thrilled to be asked to speak at Micro...Watch my talk >
Companies are spending millions to create advertising people actually want to interact with.
Becky brings a fresh perspective, concise and pithy copywriting, and a deep understanding of the user experience. She has been a tremendous help in both simplifying and clarifying our website messaging to boost conversions.
Win customers with marketing and design that's optimized and targeted. Using the tools available to the big spenders.
High and Low Traffic Testing
I've successfully applied cognitive psychology and data analysis for companies to:
Create intuitive new SaaS products
Take new products to market
Attract investors to cutting edge technology
Let’s talk about growing your business.
I’m working with Clincierge on design and marketing. We started with redesigning the website to improve messaging, design, and branding. They wanted something light and modern but stayed true to their existing primary colors and logo.
I focus primarily on imagery using pictures of their staff and of patients. To give it a modern touch, I kept the design flat and used geometric graphic elements to break the border between images and graphic elements. I used plenty of clean white space and a strong grid that was broken cleanly and intentionally to add visual interest.
The new website highlights their Patient Logistics Coordinators to convey the white-glove, personal service that they provide and patient-centric approach.
We also created branding assets for them that followed the guides set in the website design. With those foundational pieces, I helped them grow their marketing through both paid and owned media channels.
I worked with Access79 to redesign their customer experience from website visit through to receiving the product.
I audited their customer experience then helped them design and build a new experience and analytics. The new experience involved multiple personas, a personalized recommendation engine, and multiple paths depending on the type of service the shopper was looking for.
Mi-Corporation asked me to work with them on growing their lead generation for 2020. We implemented a multi-channel account-based marketing program to target and nurture key decision makers.
I also worked with them to create and formalize messaging and design guidelines while giving their existing brand a light refresh to better portray their brand’s persona.
I worked with Fathom AI on their go to market strategy and execution.
This is our final version of their branding guide. They needed to strike a balance between two very different influences. They needed to be ‘sporty’, ‘driven’, and ‘focused’ while at the same time being ‘nurturing’ and ‘sage’. They also needed to keep the current logo, font, and a gold in their colors.