Conversion rate optimization
High and Low Traffic Testing
Create intuitive new saas products
Take innovative new products to market
Attract investors to cutting edge technology
Let’s talk about growing your business.
I’m currently working with Fathom AI on their go to market strategy and execution.
This is our final version of their branding guide. They needed to strike a balance between two very different influences. They needed to be ‘sporty’, ‘driven’, and ‘focused’ while at the same time being ‘nurturing’ and ‘sage’. They also needed to keep the current logo, font, and a gold in their colors.
Spilled Tea is an unexpectedly complex name. A “millenialism”, if you will, for “spill the truth”. It’s meant to remind me that everything should be rooted in data analysis, testing, and behavioral experiments. It’s still interesting and a bit out there, though, because design can never be boring or straightforward. I aimed to display the confidence, flexibility, and quirkiness that I bring to all the projects I work on.
I choose bright, vibrant green, reminiscent of green tea but with a lot of flare. An energetic blue compliments it when I want something bright and dynamic. A soft white (on my business cards) pairs with the green when I want something calmer and more ‘serious’.
I used iconography and abstraction to bring out an artistic and clever vibe for my website. The fonts are Oxygen, clean but with a touch of modern whimsy, and Mukta, which is very clean and simple without being austere. All of the copy follows conversion best practices that I have personally researched and tested.