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I’m working with Access79 to rework their customer experience from website visit through to receiving the product.
I audited their customer experience then helped them design and build a new experience. The new experience involved multiple personas, a personalize recommendation engine, and multiple paths depending on the type of service the shopper was looking for.
I’m working with Clincierge on their marketing. We started with reworking the website to improve messaging, design, and branding. They wanted something light and modern but stuck to their existing colors and logo.
The new website highlights their Patient Logistics Coordinators to convey the white-glove, personal service that they provide.
I worked with Fathom AI on their go to market strategy and execution.
This is our final version of their branding guide. They needed to strike a balance between two very different influences. They needed to be ‘sporty’, ‘driven’, and ‘focused’ while at the same time being ‘nurturing’ and ‘sage’. They also needed to keep the current logo, font, and a gold in their colors.
Spilled Tea is an unexpectedly complex name. A “millenialism”, if you will, for “spill the truth”. It’s meant to remind me that everything should be rooted in data analysis, testing, and behavioral experiments. It’s still interesting and a bit out there, though, because design can never be boring or straightforward. I aimed to display the confidence, flexibility, and quirkiness that I bring to all the projects I work on.
I choose bright, vibrant green, reminiscent of green tea but with a lot of flare. An energetic blue compliments it when I want something bright and dynamic. A soft white (on my business cards) pairs with the green when I want something calmer and more ‘serious’.
I used iconography and abstraction to bring out an artistic and clever vibe for my website. The fonts are Oxygen, clean but with a touch of modern whimsy, and Mukta, which is very clean and simple without being austere. All of the copy follows conversion best practices that I have personally researched and tested.